|The creation of the Academy is birthed by our Vison statement provider of knowledge, leading-edge interactive and direct marketing intelligence and professional development opportunities. The Academy’s existence is spurred on by the key driver influencing and shaping policy initiatives which impact interactive and direct marketing, through the education of government, media, special interest groups and the public.|
To create an environment that fosters the responsible growth of interactive and direct marketing in South Africa by:
• representing the interests of members on key issues;
• taking a leadership role in identifying, planning for and reacting to issues affecting direct marketing in South Africa;
• influencing and shaping policy initiatives which impact interactive and direct marketing, through the education of government, media, special interest groups and the public;
• establishing and promoting ethical standards of practice for direct marketing and taking an active role in ensuring compliance;
• promoting integrity and high standards of business conduct among our members in the interests of consumers and each other;
• being a major source of knowledge, direct marketing intelligence and professional development; and
• providing opportunities for members to meet, network, exchange information and do business together.
|The Direct Marketing Association of South Africa (DMASA) is the pre-eminent direct marketing association in South Africa for all interactive and direct marketing disciplines, channels and technologies. The Association is a broad-based, well-funded and responsible organisation that is the direct marketing community’s leading:|
|• advocate, manager and authority on key public policy issues affecting direct marketers;
• provider of knowledge, leading-edge interactive and direct marketing intelligence and professional development opportunities; and
• catalyst for networking and business opportunities within the direct marketing community.
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