CEO of DMASA
David M. Dickens is currently the Chief Executive Officer of the Direct Marketing Association of South Africa (DMASA) and was a non-executive board member since 2009. His working career spans 26 years with experience in working in corporate, working with government and global development agencies. His particular interest is in entrepreneurship, strategy, and turn around strategies with a key focus on social impact. He is an MBA graduate with diplomas in Education and Information Technology. He also holds executive development certification from the Gordon Institute of Business Science (GIBS).
In his current role he is responsible for strategic business development, staff management and total business growth. He commenced his duties in March 2015 and has been responsible for turn-around, and growth of DMASA. The initial 50 % decrease in staff and overhead costs resulted in stabilizing the association. Together with a hands-on approach in events management, sponsorship drives, technical I.T. expertise, consultants’ costs were reduced. He believes in upskilling his team to be multi skilled, as well as building a smart thinking organisation. He believes the staff; need to know all parts that make the business work, in order to understand efficiencies and cost reduction as well as impact.
Prior to joining the DMASA, he founded a data analytics business and a call centre which focused on sales and data engineering.
He has a proven track record of conceptualizing, developing and implementing strategies that are impactful both financially whilst having a positive effect on society.
He is currently the executive board member of the DMASA and a non-executive board member of the Advertising Authority of South Africa (ASA).
A keen fisherman and licensed skipper, David enjoys the outdoors and the thrill of catching the next big one. A couple of years ago, he enrolled for painting lessons and has taken a liking to this relaxing hobby. He is also a keen gardener and he keeps chickens. He recently started participating in Ironman triathlons. He is married with 2 grown children and lives in Johannesburg.