DPCP POPIA PROOF

The purpose of the PoPI Act is to ensure that all South African institutions conduct themselves in a responsible manner when collecting, processing, storing and sharing another entity’s personal information by holding them accountable should they abuse or compromise your personal information in any way.

FUNDAMENTALS

Direct Marketing techniques are unravelled to form the foundation platform of successful marketing planning and implementing promotional activities. This one-day workshop will explore ..

THE VALUE OF A DATABASE

For marketers, having a database is not just nice to have – it is crucial to have, and knowing what you can do with it is not just nice to know – it is critical for your success in implementing marketing activities.

HOW TO EVALUATE AND ANALYSE

 The workshop will focus on the importance of the metrics that need measuring and monitoring to identify the success of your promotions for acquisition and retention of customers. The programme will investigate which..

HOW TO DEVELOP A IDM CAMPAIGN PLAN

A structured process for understanding key marketing objectives and converting them into an action plan that provides a practical check list for promoting products to new and existing customers. This one day workshop explains the importance of having a systematic structure for identifying the key elements required to prepare a promotion plan.

SMEs & ENTREPRENEURS

This one-day workshop will demonstrate how IDM principles can be immediately applied for SMEs to market effectively to new and existing customers. The programme will combine direct marketing principles with practical activities so you leave with a workbook containing not just theory, but practical templates and solutions as well.

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